Privacy Policy
Effective: 2026-06-09
LookSwapMe is a mobile photo and video editor that lets adults (18+) test hairstyles, apply style effects, and create AI-powered edits from photos they select. This page explains what information we collect, why we collect it, and your choices. If anything here conflicts with applicable platform rules, including Google Play policies, those platform rules control.
Quick facts
- We do not run third-party ads inside the app.
- We may offer auto-renewing subscriptions and one-time in-app purchases such as credit packs.
- We use analytics, purchase, messaging, and attribution SDKs to understand app performance, manage access to paid features, and improve the app.
- We send optional push notifications only where permitted by your device settings.
- Photos and videos are processed only when you choose or upload them for an app feature. For cloud AI features, selected content may be transmitted securely for processing and is not used to train our models.
Information we collect
- Photos & videos you select: We only access media that you choose in the app or capture through an app feature. Some edits may be performed on your device, while AI photo or video generation features may require secure server processing. When server processing is used, we transmit selected content over TLS, process it only to provide the requested feature, and do not use it to train models. We do not access your gallery without your action.
- Purchase & subscription status: We receive purchase tokens, receipts, product identifiers, subscription status, renewal status, and entitlement information through Google Play and our purchase provider. We do not receive your full payment card details.
- Device & app data: Device model, Android version, app version/build, language/locale, time zone, crash logs, performance data, in-app events (for example, opening the editor or starting a purchase flow), and app-scoped identifiers. IP address may be used to infer approximate location such as country or region for analytics, fraud prevention, security, and tax compliance.
- Identifiers for attribution: Where available and permitted by your Android settings, we may use the Android Advertising ID to measure campaigns, prevent fraud, and improve attribution. You can reset or delete this identifier in your Android privacy or ads settings, depending on your device and Android version.
- Push notification token: If notifications are enabled, Google/Firebase and our messaging provider assign a device token so we can deliver messages such as feature tips, reminders, or service updates. You can disable notifications in Android settings at any time.
- Support communications: If you contact us by email, we process your message, email address, and any information you provide so we can respond to your request.
How we use information
- Provide photo and video editing features and app functionality.
- Run subscriptions, one-time purchases, credit balances, purchase restoration, and access to paid features.
- Understand usage, fix bugs, improve performance, and maintain app quality.
- Measure marketing performance and prevent abuse, fraud, or misuse.
- Send push notifications you are allowed to receive under your device settings.
- Comply with law, enforce our Terms, and protect our users, app, and business.
SDKs and providers we use
We integrate the following providers; they process data as service providers according to their terms and privacy policies.
- RevenueCat (purchases_flutter) – subscription and in-app purchase management, receipts, purchase tokens, and entitlements. Privacy: revenuecat.com/privacy
- Google Play Billing – processing purchases and subscriptions made through Google Play. Help: Google Play subscriptions
- AppsFlyer – install attribution, campaign measurement, and fraud prevention. Privacy: appsflyer.com/legal/privacy-policy
- Amplitude – product analytics, events, and device/app information. Privacy: amplitude.com/privacy
- Firebase Cloud Messaging – push notifications and device push tokens. Privacy: firebase.google.com/support/privacy
- Android Advertising ID – an Android identifier used for ads measurement and attribution where available and permitted by your settings. Help: Google Advertising ID
Legal bases for EEA/UK
- Contract: Providing the app, AI features, subscriptions, purchases, and support.
- Legitimate interests: Analytics, security, fixing bugs, preventing fraud, and improving reliability.
- Consent: Marketing notifications, certain attribution or advertising identifier uses where required, and selected cloud photo/video processing where consent is required by law.
- Legal obligation: Tax, accounting, compliance, and lawful requests.
Sharing & transfers
- We share data with vendors that help us operate the app, process purchases, provide analytics, deliver notifications, and prevent fraud.
- We do not sell your personal information. Where laws such as the California Consumer Privacy Act define “sharing” for cross-context advertising, we only engage in such sharing where permitted and you can opt out as described below.
- Data may be processed outside your country. Where required, we use appropriate safeguards, such as standard contractual clauses.
Retention
- Subscription and purchase records: kept as required for tax, accounting, entitlement management, dispute resolution, and fraud prevention.
- Analytics events and logs: typically kept up to 12 months unless we need them longer for security, fraud prevention, or legal reasons.
- Photos and videos processed through cloud AI features: kept only as long as reasonably needed to provide the requested feature, maintain service reliability, prevent abuse, or comply with legal obligations.
- Push tokens: kept until you disable notifications, uninstall the app, or the token becomes invalid.
- Support emails: kept as long as needed to resolve your request and maintain business records.
Your choices & rights
- Advertising ID: You can reset or delete the Android Advertising ID in Android settings. The exact path may vary by device, but it is usually under Settings > Privacy > Ads or Settings > Google > Ads.
- Notifications: You can disable notifications in Android Settings > Apps > LookSwapMe > Notifications, or through your device’s notification controls.
- Manage subscription: Open the Google Play Store app > tap your profile icon > Payments & subscriptions > Subscriptions > select LookSwapMe.
- Refund requests: Purchases made through Google Play are generally handled under Google Play refund policies. You may also contact us for support.
- Data rights: Depending on your location, you may request access, deletion, correction, portability, or opt out of certain processing. Contact us at hello@lookswapme.com. We may ask you to verify your request.
- California residents: You may opt out of “sharing” for cross-context advertising by adjusting Android Advertising ID settings where available or by contacting us. You may also email us to exercise CPRA rights.
Security
We use reasonable administrative, technical, and physical safeguards, including transport encryption and access controls. No system is perfectly secure.
Children
LookSwapMe is for adults (18+) only. We do not knowingly collect personal data from children. If you believe a child provided data, contact us and we will delete it where required.
Changes to this policy
We may update this policy. We will change the “Effective” date and, when appropriate, provide additional notice in the app or through Google Play.
Contact
Controller: LookSwapMe LLC
Email: hello@lookswapme.com