Privacy Policy
Effective: 2025-10-15
LookSwapMe is a mobile photo editor that lets adults (18+) test hairstyles and apply style effects to their photos. This page explains what information we collect, why we collect it, and your choices. If anything here conflicts with platform rules (like Apple’s policies), platform rules control.
Quick facts
- We do not run third‑party ads inside the app.
- We offer an auto‑renewing subscription.
- We use analytics and attribution SDKs to understand app performance and subscriptions.
- We send optional push notifications (you can turn them off in iOS Settings).
- Photo editing occurs on your device by default. If a cloud feature is used, we ask before upload and delete the image after processing (see “Photos & Videos”).
Information we collect
- Photos & Videos you select: Images you choose for editing remain on your device. If a specific feature requires server processing, we will clearly ask for consent before upload, transmit the image over TLS only for that feature, do not use it to train models. We do not access your camera roll without your action.
- Purchase & subscription status: We receive purchase receipts and subscription state (active, trial, renewal date) via Apple and our purchase provider (see “SDKs we use”). We do not receive your full payment card details.
- Device & app data: Device model, OS version, app version/build, language/locale, time zone, crash logs, performance data, in‑app events (e.g., open editor, start trial), and an app‑scoped identifier (IDFV). IP address may infer approximate location (country/region) for analytics, fraud prevention, and tax compliance.
- Identifiers for attribution: With your permission, we may access Apple’s Advertising Identifier (IDFA) to measure campaigns and reduce fraud. On iOS this requires the App Tracking Transparency (ATT) prompt; you can decline.
- Push notification token: If you enable notifications, Apple and our messaging provider assign a device token so we can deliver messages (e.g., feature tips, subscription reminders). You can disable notifications anytime in iOS Settings.
- Support communications: If you email us, we process your message and contact details.
How we use information
- Provide core photo editing features and app functionality.
- Run subscriptions, free trials, and purchase restoration.
- Understand usage, fix bugs, and improve quality.
- Measure marketing performance and prevent abuse/fraud.
- Send push notifications you opt in to receive.
- Comply with law and enforce our Terms.
SDKs we use
We integrate the following providers; they process data as our service providers according to their terms.
- RevenueCat (purchases_flutter) – subscription management (receipts, entitlements). Privacy: revenuecat.com/privacy
- AppsFlyer – install attribution, campaign and fraud prevention (may use IDFA if permitted). Privacy: appsflyer.com/legal/privacy-policy
- Amplitude – product analytics (events, device/app info). Privacy: amplitude.com/privacy
- Firebase Cloud Messaging – push notifications (device push token). Privacy: firebase.google.com/support/privacy
- Advertising Identifier – on iOS only with your consent (ATT). Learn more: Apple support
Legal bases for EEA/UK
- Contract: Providing the app and subscriptions.
- Legitimate interests: Analytics, security, fixing bugs, preventing fraud.
- Consent: Tracking/IDFA, marketing notifications, any cloud photo processing.
- Legal obligation: Tax, accounting, and compliance recordkeeping.
Sharing & transfers
- We share data with vendors that help us operate the app (see SDKs) under contracts that protect your information.
- We do not sell your personal information. Where laws (like California) define “share” for cross‑context advertising, we only engage in such sharing with your consent and you can opt out (see “Your choices”).
- Data may be processed outside your country. Where required, we use appropriate safeguards (e.g., standard contractual clauses).
Retention
- Subscription and purchase records: kept as required for tax/accounting and fraud prevention.
- Analytics events and logs: typically kept up to 12 months unless we need them longer for security or legal reasons.
- Push tokens: kept until you disable notifications or uninstall the app.
- Support emails: kept as long as needed to resolve your request.
Your choices & rights
- Tracking permission: On iOS, choose “Allow/Ask App Not to Track” in the ATT prompt; change later in Settings > Privacy & Security > Tracking.
- Notifications: Toggle in iOS Settings > Notifications > LookSwapMe.
- Manage subscription: iOS Settings > “Your Name” > Subscriptions.
- Data rights: Depending on your location, you may request access, deletion, correction, portability, or to opt out of certain processing. Contact us at hello@lookswapme.com. We may ask you to verify your request.
- California residents: You can opt out of “sharing” for cross‑context advertising by declining tracking. You may also email us to exercise CPRA rights.
Security
We use reasonable administrative, technical, and physical safeguards (e.g., transport encryption, access controls). No system is perfectly secure.
Children
LookSwapMe is for adults (18+) only. We do not knowingly collect personal data from children. If you believe a child provided data, contact us and we will delete it.
Changes to this policy
We may update this policy. We will change the “Effective” date and, when appropriate, provide additional notice in the app.
Contact
Controller: LookSwapMe LLC
Email: hello@lookswapme.com